Having used this space frequently enough to express my opinions on PayperPost, I think it only fair that I tell you the exciting stuff here as well. That’s why I am using this blog to announce some pretty big news. I found out today that tomorrow, PPP is launching a new website, IZEA. According to CEO Ted Murphy, IZEA will be the new umbrella under which all the PPP holdings operate including rssbrief, blog in space, urlbrief, zookoda, and a plethora of other sites.
Murphy is bringing a harem of 80,000 bloggers and 11,000 advertisers to his new name. This makes PPP the largest consumer generated ad network in the world. Later in the month,
PPP IZEA will be unveiling a new platform, Argus, which Murphy believes “can leverage this growth to expand even further, and allow us to address our broader mission: to empower everyone to value and exchange content, creativity and influence.â€ I happen to think he’s right, provided the company learns to protect it’s Achilles heel: communication.
My involvement with PPP has dropped off a bit in recent months, as I struggled to come to terms with new requirements and the communication failures that went with them. I’m looking forward to new platform. I think it is going to bring us very close to what Ted and those of us who have been here since the beginning have dreamed that PPP could be: a Camelot for both bloggers and advertisers. Excuse me. I meant to say IZEA.