The Catered To Generation

Welcome, Children of the Eighties, you are now the catered to generation.

I realized at work the other day that my generation is now the one that marketers are looking at and trying to woo. The cutting edge folks are looking at 20smothings with plenty of disposable income, but the mainstream stores are all about us 40something-with kids folks. And how do I know this? Because the store where I work has it’s own soundtrack, and they play the music of my teens. All day, every day. Of course, I sing along, and then I have to come home and download some songs. And soon, I’ll be having to shop Mp3 players because my old one is totally full.

Do you think I could call a new 8GB player a business expense? No? It made sense in my mind, people.

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