I have been watching with interest what search terms bring people to my various blogs, and how that is affected by search engine marketing techniques. Now it’s true that I have not done any “official” SEM, but I have added appropriate information in the headers of most of my blogs, and I could see an immediate difference in my placements for various keywords. You may remember that I posted some screenshots of google and yahoo results right after I did that. Those were searches that other people used to get here, btw, not the result of me just typing various phrases in to see what happened, LOL!
One place I can find good information is at the Apogee Search blog, because they write it in a way I can understand, even with no training. I really like it when folks wrote about their area of expertise in words I know! And if I don’t get it, they have an SEO glossary to help me.